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Son of a Tailor

Having offered made-to-order clothing online for a decade, we have now helped Son of a Tailor take its fit experience offline: by launching the brand’s first store in the center of Copenhagen.
The Instant Fit Store offers a remarkable yet simple shopping experience with one goal: provide customers with perfect fit. Instantly. The first thing that meets you at the store is a smart mirror. Essentially a screen and a camera, combining AI and image recognition technology, it measures your body in an instant.

Client
Son of a Tailor

Scope
Design, production and installation

Photography
Andreas Pless

Year
2024

Location
Pilestræde 28, 1112 Copenhagen

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"A guide to the best fashion stores Copenhagen has to offer (...) Danish brand Son of a Tailor opened its first physical store in Copenhagen in 2024, arguably becoming one of the most tech-savvy fashion stores in the city. The store enhances the fitting experience with the SON Mirror, an AI-powered tool that measures the body and suggests the perfect size from 24 options."

A guide to the best fashion stores Copenhagen has to offer (wallpaper.com)

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© Borg Brückner 2025

Contact
bb@borgbruckner.dk
+45 30564286

Office
Borg Brückner
Ryesgade 19 A, 4th floor
2200 Copenhagen NV
Denmark