
Son of a Tailor
Having offered made-to-order clothing online for a decade, we have now helped Son of a Tailor take its fit experience offline: by launching the brand’s first store in the center of Copenhagen.
The Instant Fit Store offers a remarkable yet simple shopping experience with one goal: provide customers with perfect fit. Instantly. The first thing that meets you at the store is a smart mirror. Essentially a screen and a camera, combining AI and image recognition technology, it measures your body in an instant.
Client
Son of a Tailor
Scope
Design, production and installation
Photography
Andreas Pless
Year
2024
Location
Pilestræde 28, 1112 Copenhagen



"A guide to the best fashion stores Copenhagen has to offer (...) Danish brand Son of a Tailor opened its first physical store in Copenhagen in 2024, arguably becoming one of the most tech-savvy fashion stores in the city. The store enhances the fitting experience with the SON Mirror, an AI-powered tool that measures the body and suggests the perfect size from 24 options."
A guide to the best fashion stores Copenhagen has to offer (wallpaper.com)










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